Want to Connect with a Different Market-Try Quebec!

People are amazed at the different companies in the Province of Quebec even those familiar with a particular industry. I accompanied my husband to a truck show in Montreal in early April called ExpoCam. The show is a large indoor show put on by Newcom Media and alternates between Toronto and Montreal. This was the first time my husband had been to the Quebec show because he always attends the show in Toronto. I tagged along as I have a customer that was attending the show and was interested to see how their translated brochures turned out.

My husband has been part of the transportation industry for over 30 years and knows many companies in the industry, but was very surprised to not know some of the provincial businesses. He was absolutely amazed at how many there were as I explained to him that many smaller companies choose to work within the Province only due to the language barrier. A way for a business to expand their market immediately is by dealing with people in Quebec if you are not already there as many companies may not have heard of you. Of course you need to know the language and have materials in French by law, but it is a great way to expand your business

Map of Canada & Quebec

With a good share of large cities in the Province and a large territory that accesses many points along the Ontario border it can be very beneficial for any company trying to expand their market share. This is especially true if you’re situated close to the Province of Quebec such as Abrams Towing with a location in Ottawa Ontario. They were testing the Quebec market to see if they could drum up business in Montreal which is only two hours away.

So if you are looking to take that next step for your business and want your company to go National then Quebec may be a good starting point. Attending a show like ExpoCam or the equivalent in your particular industry may be a way of seeing how much potential business is available. If you need materials translated into French for that event you know where to find us at www.outridgetranslation.com

About the Author

Carmen Outridge is the owner of Outridge Translation Services and has been translating documents between English and French for over 30 years. Carmen is from the Eastern Townships part of Quebec and understands the language and dialect of Quebec. To learn more about Outridge Translation Services or to get help with your next project visit www.outridgetranslation.com

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